ECONOMIZE ECOLOGY (i.e. environment)
IDEA: Bridgestone Ecopia – the first tyres that think about Nature and want to make YOU think about it too. It is a half-social campaign resembling about Energy saving but with a sudden twist – incorporated Bridgestone tyre.
FOOTPRINTS
IDEA: Imagine yourself literally on the place of the Nature – feel what it feel when you pollute it with tyres footprints. By provocative images and headlines we want to draw everyone’s attention to the problem of Nature pollution – and environment-unfriendly tyres 'investment' in it.
APPROVED BY NATURE
IDEA: Even the Nature itself (flora and fauna) prefers the new green Bridgestone tyres and takes them as something kindred. The Nature entrusts them the most important things: ants build their home on a tyre, birds make a nest and lay their eggs, grass just easily sprouts up on it - isn't that the highest grade Nature could ever give to a tyre?
