This was a pitch for a middle-class vodka whose motto is TASTE OF VICTORY. The client was eager to exploit the style of the Soviet poster. We came up with several different creative concepts.
Route 1 Propaganda
Route 2
Soviet constructivism The amazing Russian illustrator Viktor Melamed made a valuable contribution to do the best of this idea.
The news that makes you sing! The idea and the script of the ad belongs to me and my AD. Though, the final text of the song in the commercial was done by another creative.