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понедельник, 15 августа 2011 г.
понедельник, 25 июля 2011 г.
среда, 2 марта 2011 г.
MTS EASY PAY: Episode 1
MTS Easy Pay is a new fantastic way to pay for home Internet quickly and easily - righ from your mobile!
MTS EASY PAY: Episode 2
MTS Easy Pay is a new fantastic way to pay all the domestic services quickly and easily - righ from your mobile!
среда, 3 ноября 2010 г.
среда, 10 марта 2010 г.
Bridgestone
Bridgestone was intent to launch 'Ecopia' - the new revolutionary green tyres with reduced touch area which means less carbon dioxide emission in the atmosphere and - more care about the Nature. Below are the sketches of the most favorite ideas of mine done for that brief.
ECONOMIZE ECOLOGY (i.e. environment)
IDEA: Bridgestone Ecopia – the first tyres that think about Nature and want to make YOU think about it too. It is a half-social campaign resembling about Energy saving but with a sudden twist – incorporated Bridgestone tyre.
FOOTPRINTS
IDEA: Imagine yourself literally on the place of the Nature – feel what it feel when you pollute it with tyres footprints. By provocative images and headlines we want to draw everyone’s attention to the problem of Nature pollution – and environment-unfriendly tyres 'investment' in it.
APPROVED BY NATURE
IDEA: Even the Nature itself (flora and fauna) prefers the new green Bridgestone tyres and takes them as something kindred. The Nature entrusts them the most important things: ants build their home on a tyre, birds make a nest and lay their eggs, grass just easily sprouts up on it - isn't that the highest grade Nature could ever give to a tyre?
ECONOMIZE ECOLOGY (i.e. environment)
IDEA: Bridgestone Ecopia – the first tyres that think about Nature and want to make YOU think about it too. It is a half-social campaign resembling about Energy saving but with a sudden twist – incorporated Bridgestone tyre.
FOOTPRINTS
IDEA: Imagine yourself literally on the place of the Nature – feel what it feel when you pollute it with tyres footprints. By provocative images and headlines we want to draw everyone’s attention to the problem of Nature pollution – and environment-unfriendly tyres 'investment' in it.
APPROVED BY NATURE
IDEA: Even the Nature itself (flora and fauna) prefers the new green Bridgestone tyres and takes them as something kindred. The Nature entrusts them the most important things: ants build their home on a tyre, birds make a nest and lay their eggs, grass just easily sprouts up on it - isn't that the highest grade Nature could ever give to a tyre?
среда, 2 декабря 2009 г.
MTS
среда, 11 ноября 2009 г.
Aurora Russian vodka
This was a pitch for a middle-class vodka whose motto is TASTE OF VICTORY. The client was eager to exploit the style of the Soviet poster.
We came up with several different creative concepts.
Route 1
Propaganda
We came up with several different creative concepts.
Route 1
Propaganda
Route 2
Soviet constructivism
The amazing Russian illustrator Viktor Melamed made a valuable contribution to do the best of this idea.
The amazing Russian illustrator Viktor Melamed made a valuable contribution to do the best of this idea.
Route 3
Heroes born to win
MTS Bonus loyalty program
The news that makes you sing!
The idea and the script of the ad belongs to me and my AD.
Though, the final text of the song in the commercial was done by another creative.
The idea and the script of the ad belongs to me and my AD.
Though, the final text of the song in the commercial was done by another creative.
понедельник, 19 октября 2009 г.
Heineken
A series of TV commercials, each one made of several 'vignette-style' stories.
The campaign won a gold award in Moscow International Ad Festival 2005.
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